B2B · Lead Content Designer · January–June 2025
Rocket Pro
Rocket Pro streamlines the mortgage process for brokers and licensed mortgage professionals by enabling them to close loans faster and more efficiently. I was the lead content designer from January–June 2025. The team was dissolved as part of an organizational update.
Partner brand voice
Problem
When I joined Rocket Companies to lead content in the Partner product space, there was no foundational content guidance and a clear misalignment in voice and language across teams. Marketing, product, design, and business teams were communicating with partners differently, resulting in inconsistent messaging and experiences.
Solution
I led a cross-functional initiative to define a unified Partner brand voice and establish a scalable content foundation. I facilitated collaborative workshops by bringing the teams together to align on guiding principles, values, and how we communicate with partners. To operationalize the voice, I built and trained a custom GPT using my documented guidelines, broader content standards, and real product examples – giving all teams a fast, reliable way to draft on-brand content.
Impact
The initiative established a cohesive Partner voice across teams and content types, improved alignment and efficiency, streamlined content creation, and empowered teams to produce consistent, on-brand content.
RocketPro.com
Problem
The previous site's information architecture and content structure made it difficult for prospective partners to quickly find and understand key information. Content overload, inconsistent organization, and CMS limitations created friction, slowed decision-making, and weakened conversion performance.
Solution
I was part of a strategic team tasked with redesigning and restructuring the site. I strategized the site's information architecture, focusing on aligning user mental models with business priorities to reduce friction and improve discoverability. I also led the content redesign strategy for key pages, focusing on clarity, scannability, and action-oriented structure.
Impact
The redesigned experience improved comprehension and usability, supported faster partner activation, and positioned the site to drive higher-quality leads, targeting a 4% increase in conversions.
